Over-70s appear in 2% of UK TV ads versus 14% of population. Pregnant women feature in 0.1% of ads. Disabled people appear in 4% of ads despite being one in five of population. Blacks featured in more than 50% of 2022 ads up from 37% in 2020. South Asians in 17% of ads versus 8% population share. East Asians in 11% of ads versus 1% population. Black representation surged post-Black Lives Matter. Pensioners remain virtually invisible in advertising. Disabled representation unchanged since 2018. Research audited top 500 ads over two periods. Diversity lacks accuracy beyond hitting targets. Black people often depicted only as young.